Clever Email Subject Line

This morning, I got an email with one of the cleverest subject lines I’ve seen in quite a while. It was from my hosting company. It said simply:


Happy Blue Saturday!


It went on to say, “Apologies for the subject, but I’m sure if you’re anything like us you’re already automatically deleting any email with the dreaded “Black Friday” mentioned in the subject but take your finger away from the delete button as this is one deal you don’t want to miss.”

How’s that for an effective use of pattern interrupt?

I’ve written about D9 hosting before. I have used them for a couple of years now, and I have been very pleased with their outstanding performance and support.

Their email was an announcement of their free “convert-to-https” service, and a huge LIFETIME discount on dedicated hosting. I’ve already done the SSL thing on all of my sites (in the process, I resurrected one that had been de-listed!). I wish I was at the stage of needing a dedicated server, because this deal would save me over a thousand dollars per year on a service with awesome specs.

If you are needing to get away from the poor performance from the Borg (EIG, or Endurance International Group), I highly recommend that you check out D9. You will be glad you did.

P.S. Here is an excerpt from a review of EIG/HostGator:

If the past is any indication of the future, we can safely assume that EIG will continue to expand it’s operations and acquire more and more web hosting properties. As soon as EIG buys a hosting company, it typically makes several changes to the company such as changing the control panels, equipment, data center locations, operational changes to existing staff and starts moving customers to their own network. Some customers have noticed a significant reduction in the level of customer/technical support following the purchase of a hosting company by EIG.

When I moved my sites from HostGator to D9, I got a whopping 5x increase in performance along with greatly improved support.

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