I was asked to do a presentation for the North Texas PC Users Group, which I did yesterday (Saturday October 22nd, 2016). I had spoken there about SEO a couple of years ago, and there was a recent major course change at Google with respect to backlinking, namely, they decided (about 3 years late) to no longer count trash links against you. That, if true, has completely wiped out a black-hat strategy of burying your competition with millions of backlinks from things like porn, scraper, gambling, and other very low-quality sites, which could be done quite cheaply.
One thing that has not changed is that Google has a set of rules for you, and a completely different set of rules for itself and it’s favorite customers (the ones that spend at least $50,000 per month on Google services).
Here is a video of the presentation:
There were several items that I glossed over, so if you have any questions, please post them in the comments section.
Some links discussed in the video: